What Our Study Revealed
The ethnicities with the highest averages for Australians in our study* were Great Britain and Ireland.
According to our study, the average Australian is:
- 31.00% British
- 28.62% Irish
- 17.15% Western European (primarily French and German)
The top two most common ethnic regions, Great Britain and Ireland, align with the in the 2016 Australian census.
But our study showed a higher percentage of Irish ethnicity than I would have expected (28.6%), given that only 7.6% of the population reported having Irish ethnicity in the census.
For me, this echoes a common theme I’ve seen in Australian customers’ experiences: Even people who think they know exactly where their families came from can be surprised.